When we are talking about content or copy there are some general factors why your copy might not generate as much traffic as others, here’s why-

1.BORING WRITING
There are countless numbers of content we consume on the internet daily, to make your content stand out you need to make it interesting and catchy so it attracts your audience instantly to take action.

2. UNCLEAR CONCEPT
You need to clear the concept of your product or organisation to drive the intended audience.

3. GRAMMATICAL ERRORS
Even great content can fail due to grammatical errors, so make sure to proofread before publishing.

4. UNNECESSARY LENGTH
Nobody wants to read an unnecessarily lengthy article, so keep the word count in mind and cut out unnecessary parts.

5. PASSIVE LANGUAGE
You want to sound confident and engaging while presenting yourself to others, so always use active language as if you are talking to a person in front of you and explaining something to them.

6. PLAGIARISM
Lastly, remember, you might want to write a good copy or good content but you shouldn’t be a copycat. Taking inspiration is play but don’t directly copy other’s work.

And you will need other factors like a good page layout and relevant pictures and quotes to add on.
Now you are good to go.